NEDA is a film director based in Europe.
She spent her childhood wandering around Great Britain, United States and Russia. After graduating from the Edinburgh College of Art, UK in Film Directing and completing several award winning short films, she has a jump start in advertising, directing commercials for the biggest brands in Europe.
Through the years NEDA has developed a true feminine and deeply emotional style of storytelling. She loves to street cast real families or groups of friends and let them do what they do while she makes herself invisible and captures their most intimate emotions on camera. Her main motivation is to look for beauty in the reality that exists.